My name is Alexis & I am a
Senior Lead Product Designer

I am a results-oriented Senior Product Designer with over 10 years of experience in user-centered design, customer experience, research, user testing, information architecture, wireframing, and prototyping. I am passionate about creating human-centered digital experiences that drive engagement, efficiency, and productivity. My expertise lies in cross-functional collaboration, fast-paced work environments, and Agile teams.

When not translating complex workflows into easy-to-understand experiences, I enjoy gardening, working on crafts, and going on walks with my maltipoo Pumpkin.

       








HP Developer Experience + API Publishing

Senior Lead Product Designer

A strategic internal B2B initiative designed to foster collaboration among employees, promote the sharing of tools and technologies, and support professional growth and career development across the organization. By minimizing rework and surfacing existing solutions, the portal helps developers save time, translating directly into measurable cost savings.

Impact

  • Grew a user base to over 3,000
  • Exposed over 400 APIs to internal developers
  • 8% decrease in onboarding time for new devs
  • 5% decrease in development time saving over $15 million annually

Team

  • 1 Product Designer
  • 1 Product Manager
  • 1 Technical Program Manager
  • 1 Lead Developer
  • 12 Developers
  • 2 Development Interns
  • 1 Marketing Intern





HPiD Authentication

UX/CX Design Lead

A company-wide B2B and B2C authentication system that provides users with a unified sign-in and account creation experience across all HP products, services, and platforms. Designed for convenience and security, HPiD ensures users can seamlessly access the HP ecosystem with a single set of credentials.

Impact

  • 12% reduction in abadoned account creations
  • 15% increase in successful sign ins
  • 18% reduction in Forgot passsword link usage
  • 14% reduction in Invalid credentials error
  • 33% user conversion to OTP
  • Successfully advocated for Passkey integration

Team

  • 1 UX/CX Designer
  • 2 Product Managers
  • 1 Technical Program Manager
  • 1 Lead Developer
  • 9 Developers
  • 1 UX Strategist
  • 1 ADA & WCAG Compliance Specialist
  • 2 Translation Specialists





HP's Developer Portal + API Managemnt

UX/UI Design Lead

The developer portal opened HP's garage and released APIs from some of HP's most innovative technologies to the dev community. The goals of the program were to streamline product discovery and access for external B2C users and drive greater awareness and adoption of the portal across internal B2B HP business groups.

Impact

  • 74% decrease in user abadonment on the homepage
  • Individual product pages all reported substantial increases in visitors
  • Additional 15 HP products onboarded
  • 25% decrease in time spent managing credentials
  • 48% increase in API credentials requests
  • 15 point increase in NPS score

Team

  • 1 UX/UI Designer
  • 1 Product Manager
  • 1 Technical Program Manager
  • 1 Lead Developer
  • 10 Developers





Additional Work

UX/UI Design & Branding

Sparky & Spots
UX/UI Redesign & Development

San Diego Humane Society
UX/UI Redesign

Allrecipes
Spatial and Interior Design

HP San Diego Site Oasis
Design & Illustration

Design & Illustration
Graphic Design & Communications Thesis

Thesis Installation




Background

My name is Alexis and I am a results-oriented Senior Product Designer with over 10 years of experience in user-centered design, research, user testing, information architecture, wireframing, and prototyping. I am passionate about creating human-centered digital experiences that drive engagement and efficiency. My expertise lies in cross-functional collaboration, fast-paced work environments, and Agile teams.

I bring a diverse background in design with experience at companies such as Nickelodeon and HP, where I have collaborated with high-profile clients including Marvel, DreamWorks, Disney, NBC Universal, and Warner Bros. My multidisciplinary expertise spans illustration, layout, production, interior design, user testing, and large-format design. I am proficient in Adobe Creative Cloud, HTML/CSS, and prototyping tools such as Axure and Figma. I thrive under pressure and enjoy the challenge of delivering cohesive, user-centered designs within tight timelines.

I hold a BA in Graphic Design and a two MAs in Graphic Design and Communications & Media Studies from San Diego State University. In addition, I have earned a User Experience certificate from UC San Diego Extension and Customer Experience certifications from Northwestern University and Columbia University.

Skills

Design & UX

Prototyping

Wireframes

Experience Flows

User Testing

Research

Illustration

Software

Figma

Miro

Adobe Creative Cloud

Axure

Microsoft Office

Development

HTML

CSS

ADO

Jira